June 7th, 2016
Banana Moon, the swimwear, clothing and beach accessories brand, has opened its online stores on European and US markets in collaboration with Brand Online Commerce.
Banana Moon has chosen Brand Online Commerce to launch its eCommerce and provide its customers with a modern vision of its universe in an enhanced online shopping environment. Brand Online Commerce international expertise has been a key factor in the selection process of the brand.
Collections are highlighted throughout the website and a clear focus has been put on customer experience. The “Mix & Match” feature enables the customers to buy separately tops and bottoms, to create their own perfect swimwear while picking, if needed, different sizes for top and bottom.
In a cross-channel approach, the website is also intended to develop retailer sales by including a click & reserve tool. Moreover, to reach international customers, the Banana Moon sites already deliver all European countries, French overseas departments and the United States.
“We are proud of our partnership with Banana Moon management team,” says Antoine d’Arifat, General Manager of Brand Online Commerce. “The project has been a great challenge for our teams, and required a lot of work to simultaneously launch three sites in Europe and one in the United States. The rapid growth of the sales since the stores have opened is our best reward so far.”