Maison Molli revamps its eCommerce with Shopify

November 28th, 2018

Fashion brand Molli, an independent luxury firm specialized in knitwear, has just relaunched its eCommerce site on Shopify platform, in collaboration with Brand Online.

The Molli models are voluntarily pure, their sophistication reads in the details: Oxford point linings for a fleece effect, ribs and invisible pockets, hand-sewn mother-of-pearl buttons. Founded in 1886, the brand is sold in the most beautiful shops in the four corners of the world, and especially in Asia.

Molli has partnered with Brand Online teams to build the new version of molli.com. This new site went live this November, offering a purchase experience in two languages.

Built on Shopify, the site integrates the best eCommerce practices, in order to increase the revenue while respecting the brand’s codes and values. Fully responsive, the site is providing an optimized experience to mobile users.

Molli.com aesthetics has been the subject of a particular design process, in order to magnify the finesse and richness of the brand’s products: multiple images for each product, smooth display of those images, overall lightness of the various elements structuring the different pages…

Stunning feature on the site: a specific product page, which can display bundles, has been developed by Brand Online team specifically for the brand. Looking simple, it nevertheless required a particular technical design, taking advantage of the flexibility of the Shopify platform.

“Molli is a wonderful French Maison with a unique savoir-faire in the art of knitting,” says Blandine Darrieutort, eBusiness Manager at Brand Online. “We are very proud of their new site, built on Shopify. Thanks to this cloud platform the launch went really smoothly, and Molli team can focus on developing the business and looking for additional revenue