New Responsive site for Serge Lutens

December 12th, 2017

Niche perfume brand Serge Lutens, part of Beauty Group Shiseido, has launched a new Responsive version of its European and US sites in collaboration with Brand Online.

Available in 4 languages (French, English, Italian, German), and 2 currencies (euro, dollar), sergelutens.com is the digital flagship store of the brand. Managed by Brand Online teams for now 9 years, in Europe and in the US, the eCommerce business has been fully integrated into the site.

With a Responsive version providing an optimized experience to mobile users, sergelutens.com site has greatly improved the brand expression. Keeping a unique way of communicating, corresponding to Mr Lutens vision, the site offers now a much better access to its various contents from a smartphone.

The creative process for the new Responsive design has been led by Eve Agency artistic team; Eve Agency and Brand Online being part of the same Group, Venise Group.