My-Dermacenter.com, online dermocosmetic expertise

October 13th, 2015

L’Oréal Active Cosmetics Division has selected Brand Online Commerce to build the myDermacenter ecommerce site, as well as manage its day-to-day operations.

Ergonomic and simple, myDermacenter online store includes a skin diagnostic, an online tool to contact a dermo-assistant as well as health expert health tips to find the best routine among the 700 available references.

In coordination with Active Cosmetics Division, Brand Online Commerce has also built a product test module. This module allows visitors to test some products for free, thanks to a draw.

Meanwhile, inside Paris, L’Oréal has opened a dedicated boutique simply named Dermacenter in the Marais area. This boutique is a unique opportunity for clients to test all the dermocosmetic products from Vichy, Sanoflore, Roger&Gallet, SkinCeuticals and La Roche-Posay.

Based on the Magento Enterprise Edition platform, myDermacenter online store is already open in UK and in France, two countries for which Brand Online Commerce expertise is particularly strong for now 7 years.

« We are very proud of this new collaboration with L’Oréal Group. » said Antoine d’Arifat, Brand Online Commerce General Manager. « To date, myDermacenter online store is the most complex and complete work we have ever produced on Magento platform. Brand Online Commerce teams did a tremendous work, in collaboration with the UX and design agency Napoléon. »