Assouline revamps its US eCommerce with Brand Online

December 13th, 2014

Assouline, a LVMH group brand which has grown from publishing luxury books into a global lifestyle brand, has selected Brand Online Commerce to rebuild its US eCommerce initiative, and the new site assouline.com successfully opened in October 2014.

After a design process powered by Brooklyn-based agency Ranger (rngr.org), the new eCommerce site was built by Brand Online Commerce technical team using Magento Enterprise platform.

Fully responsive to allow an easy use on desktop, tablets and smartphones, the new site includes state-of-the-art eCommerce functionalities, in order to power a strong growth of the revenue generated through this channel.

The site also integrates several smart and specific features aimed at developing the brand awareness. Among them is the possibility for the brand to chose among 27 different homepage designs, depending on the type and size of images and content to be displayed. Easily managed via the back-office of the Magento platform, this feature helps magnifying this highly visual brand.

Primarily focused on the US eCommerce market, the site also displays prices in euros and offers worldwide delivery to its customers.