February 23rd, 2015
In 2013, L’Oréal decided to delegate to Brand Online Commerce the management of its Kérastase ecommerce sites in Europe. After a successful launch of Kérastase France in late 2013, it was the UK’s turn to launch its eCommerce site.
Kérastase has represented excellence in luxury haircare and has been at the forefront of professional hair products since 1964. The brand’s products are sold in salons, institutes, and online merchants via various partner sites. They are now also available in Europe in official shops at kerastase.fr and at kerastase.co.uk.
Today Brand Online Commerce stands by its ability to adapt to local requirements, in compliance with organizations set up by the brand. For Kérastase online stores, Brand Online Commerce has developed an interface module with the ERP brand, SAP, which allows the sharing of developments while maintaining the autonomy of each country’s organization.
To ensure all logistics services in the UK, Brand Online Commerce has partnered with ViaPost (formerly Orium, and a subsidiary of La Poste Group). This special partnership offers a double benefit for brands wishing to tackle the UK market: reduced delivery times for the final consumer and cost optimization.
ABOUT BRAND ONLINE COMMERCE
Brand Online Commerce, founded in 2008, is the eCommerce agency dedicated to Luxury, Fashion and Beauty brands. Through its operational presence in Paris and New York, Brand Online Commerce offers a mixed European and American culture to its clients. Brand Online Commerce has built a comprehensive, customized & modular business to consumer solution especially designed to meet the needs of premium brands worldwide. Brand Online Commerce teams are a mix of talented people that focus on developing online turnover through several complementary skills: eCommerce site creation and maintenance, eMarketing policy operational management, customer care, fulfillment and financial services.
Brand Online Commerce clients include prestigious brands such as NARS Cosmetics, Serge Lutens, Kerastase, Helena Rubinstein, Nowness, Black Up, My Blend, Assouline.