Annick Goutal drives its eCommerce business with Brand Online

July 12th, 2016

Beauty brand Annick Goutal, part of Amore Pacific group, has selected Brand Online Commerce early 2016 in order to drive its eCommerce business in Europe and in the US.

The primary objective assigned to Brand Online Commerce teams was to increase European and US sales. After a first step that allowed Brand Online Commerce technical team to take control of the existing Magento platform, a revenue-driven online marketing plan has been built. And month after month, dedicated marketing and technical initiatives are rolled out, supporting an increasing revenue.

Annick Goutal being an high-end brand, revenue growth must necessarily be driven in compliance with the brand’s DNA. Brand Online Commerce teams perfectly know that, since they are used to drive premium eCommerce businesses on a day-to-day basis.

By working with Brand Online Commerce, Annick Goutal benefits from a unique European-American operational expertise in eCommerce. Thanks to Brand Online Commerce teams based in Paris and New York, Annick Goutal digital manager avoids working with several agencies and saves some budget.

“After working several years with various competitors, Annick Goutal finally came to us last Winter,” says Christophe Davy, CEO of Brand Online Commerce. “We are very proud to have the chance to work for this wonderful brand. Annick Goutal is taking advantage of our unique ‘Driving Business’ service in Europe and in the US, and revenue of its eCommerce business is already growing beyond expectations.”